Hypebeast has built a powerful connection amongst its readers and consumers globally who want to discover the undiscovered and learn about the up-and-coming, and they wholeheartedly trust in the brand to provide that. Trevor Edwards, Independent Director of Iron Spark and former President of NIKE, said: "It has been amazing to watch Kevin and the Hypebeast team for almost two decades grow from a small blog to a global barometer and catalyst of culture. We look forward to partnering with Kevin and the management team as we raise funds to accelerate growth, leverage the globally recognized brand into new categories and make the company stock available to more individuals through a listing on the US public markets." With its track record of organic growth and public company discipline, Hypebeast is a perfect example of a company that is 'hidden in plain sight' both for its cultural significance and compelling business profile. I can't wait to help them seize the enormous growth opportunity in front of them."Īmy Butte, Chairperson of Iron Spark, said: "ISAA went public in June 2021 seeking to become the beginning of a next generation of SPACs that are founder friendly, operator oriented and not afraid to innovate. The brand holds a commanding seat at the intersection of culture, commerce, and technology and represents a growing cultural movement that inspires people worldwide. Even after 15 years since I first stumbled upon Kevin's then sneaker blog, Hypebeast still brings me joy. Spear, CEO of Iron Spark, said: "I'm incredibly excited to be partnering with Kevin and his team to bring Hypebeast to the next level through this transaction. With access to new capital and talent, we will expand our universe of content, commerce, and experiences in a way that strengthens our business and community." Partnering with Iron Spark and entering the public markets in the US will propel us to the next level. We've built a loyal and passionate community who trust our curation across diverse lifestyle categories spanning fashion, arts, design, luxury, sports, technology, and more. Kevin Ma, Executive Director, Chairman, and CEO of Hypebeast, said: "For more than 15 years, we've been on a mission to share the most authentic aspects of culture all around the globe.
The Company has already established strong relationships with 250+ global brands in e-commerce and media, capturing significant growth opportunities in the US$1.6 trillion total addressable global apparel and footwear market.
Hypebeast achieved a CAGR of 34% from 2015 to 2021 in revenue growth and is expected to generate revenue of not less than US$112 million in the fiscal year ended March 31, 2022, largely driven by a growing audience of readers and the expansion of media brand partnerships. Hypebeast's unparalleled brand engagement and global customer loyalty drives a high-margin, consistently profitable business. Comprised of three major divisions “HYPEMEDIA, an umbrella of online editorial and social media platforms HYPEMAKER, an in-house creative production agency and HBX, an e-commerce platform and omnichannel shopping destination,“ Hypebeast's global readership spans 80+ countries across Asia, Europe, and the US. Hypebeast uncovers the latest emerging trends in culture and lifestyle (including fashion, art, sports, technology, and food) and creates an ecosystem for cultural discovery and connection. Its loyal and global user base includes Gen-Z and millennial consumers with disposable incomes and high purchase intent, as well as a diverse and highly engaged community of artists and creatives. Hypebeast Limited, the go-to platform for contemporary culture and lifestyle and a premier destination for editorially-driven commerce and news, and Iron Spark I Inc (NASDAQ: ISAA), a publicly-traded special purpose acquisition company ("SPAC"), announced today that they have entered into a definitive merger agreement that is expected to result in Hypebeast acquiring Iron Spark and becoming dual-listed on NASDAQ and the Hong Kong Stock Exchange.įounded in Hong Kong in 2005 as a sneaker blog by now Executive Director, Chairman, and CEO Kevin Ma, Hypebeast now boasts a community of 26 million social media followers and 18 million monthly unique visitors to its digital platforms. Hypebeast to go Public Via Merger with Iron Spark I (ISAA)
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